55% will "break up" with a brand they found out isn't eco-friendly. 65% look for environmental claims when making a purchase.

Industrial equipment, medical device, high tech, and consumer goods industries weigh in on enterprise collaboration across product operations.

44% cite Revenue Growth as a business-level top concern; 41% rank Customer Satisfaction as a top level department concern

42% can tell when a company is trying to "Greenwash" what they do.

Internal Product Operations Roadblocks

66% of Republicans & 53% of Democrats will spend 10-30% more on eco-friendly brands.

Technology barriers are the main culprit for internal roadblocks - 55% cited not having a common system or integrated systems that limit or prevent collaboration; 23% believe better collaboration would mainly benefit product quality; 21% said it would allow for better production decisions. 

Collaboration between product and marketing teams seen as opportunity for improving sales.

63% state it's important to buy eco-friendly products or support eco-friendly causes. The breakdown by political party is 73% of Democrats & 50% of Republicans.
66% of Republicans & 53% of Democrats will spend 10-30% more on eco-friendly brands.

40% of marketers want easy access to timely product data‍
- tools & Improved collaboration could help launch products faster

AI Opportunities for Manufacturers and Early Success Metrics

AI in Product Innovation

66% of Republicans & 53% of Democrats will spend 10-30% more on eco-friendly brands.

65% are currently using AI across product operations and seeing success!

51% of High Tech companies are expanding AI investment

32% of Industrial Equipment
companies are increasing AI spend

26% of Consumer Goods
businesses are upping their AI investment

63% state it's important to buy eco-friendly products or support eco-friendly causes. The breakdown by political party is 73% of Democrats & 50% of Republicans.
66% of Republicans & 53% of Democrats will spend 10-30% more on eco-friendly brands.

AI is having the most influence on Customer Relationship Management (CRM) and Quality Management (QMS) 

AI That Works for You

Learn more about Propel's AI-driven productivity—built for the future of product innovation with unified data, enterprise-level scalability, and robust security.