Product Information Management

Propel PIM

Seamlessly create and deliver enriched product experiences. Engage customers with accurate, tailored product content in every channel. Capitalize on new product launches sooner and capture new market opportunities faster.

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If you only build it, they won’t come.

Closing the gap between making products and generating sales isn’t easy. Commercial teams must transform product data into rich content, partner it with digital assets, and synchronize it across every channel to successfully engage with customers where and when they want.

Propel streamlines go-to-market processes by uniting marketing and manufacturing teams with dynamic collaboration, synchronized workflows, and data continuity throughout the whole product lifecycle. With a continuous, trusted source for product information, teams deliver the seamless experiences that drive omnichannel growth.

Integrate sales with new product development

Propel helps companies accelerate new product revenue by connecting the people, systems, and processes needed to quickly launch and sell new products anywhere in the world. Deliver more profitable products ahead of schedule without compromising on cost reduction or product quality. Share up-to-date information with
e-commerce platforms, suppliers and distributors with the push of a button.

Enter New Markets, Increase Win Rate, and Improve Sales Effectiveness

Fuel Revenue Growth

Flexible, scalable data model to quickly adapt with changing product and omnichannel requirements for capturing new market opportunities.

Boost Customer Loyalty & Lifetime Value

Deliver consistent, trusted product content tailored by channel for impactful product presentations and more productive conversions. 

Accelerate Time to Market

Capture sales sooner by seamlessly connecting Manufacturing and Marketing teams with in-context collaboration and optimized workflows.

Explore Propel Product Value Management

The Modern Way to Take Products from Concept to Customer

Sell the right products in every channel

Built on Salesforce

Natively built on the Salesforce platform, Propel helps you capture, share and update your latest product information to Salesforce Sales Cloud, B2B Commerce Cloud, CPQ, Manufacturing Cloud, Service Cloud, and more.

Sales - Engineering Collaboration

Use a single cloud platform to get all teams on the same page regarding the latest product updates, tasks, and timelines. Improve accuracy and responsiveness of quotes for custom product development with more effective sales to engineering collaboration.

Product and SKU management

Define any type of product attribute needed for omni-channel sales, including descriptions, prices, dimensions, and media files. Automatically generate and publish SKUs for different locales, catalogs, channels and pricebooks.

Versioning and change management

Graphically redline changes to any product attribute to communicate the latest updates to your value chain. Intelligently route changes for review and approval, while having complete version history for all your products and SKUs.

Project management

Track all the tasks and deliverables needed for new product launches, customer engineering projects, regional rollouts, and channel enablement.

Cost and price management

Get a true sense of product costs - including component costs, tooling, and research and development - to more intelligently determine pricing for all your new products.

Sales enablement

Set rules and policies to ensure sales teams are fully trained and certified to sell  new products. Global product registration further ensures teams only sell what they're allowed to.


Deliver environmentally responsible products and packaging per corporate directives and in compliance with regional regulations

Product Registration

Manage & track global product registrations and licensing for the countries in which you sell. Accurately plan, design & forecast product and sales into new markets.

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