New Product Development

Create profitable products and get them to market faster by connecting people and processes with a single product thread from concept to customer.

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Speed to Market Starts With Connected Product Data

What is New Product Development (NPD)?
New product development is the structured process of taking a product from concept to commercial launch, spanning ideation, engineering, and go-to-market readiness. Propel accelerates execution speed and cross-functional alignment, so they don't become a ceiling on revenue, margin, and competitive position.
Continuous Product Innovation
NPD is the engine of a manufacturer’s competitive advantage. The ability to consistently translate market needs and customer insights into shippable products determines who leads and who follows.
Launch Execution
On-time launches require seamless handoffs across product and go-to-market functions. Process gaps and communication delays are what push dates and derail revenue targets.
Design-to-Cost Discipline
Profitable products start with component cost visibility built into the design process. When engineers can roll up BOM costs in real time, sourcing decisions get made with margin in mind, not discovered too late to fix.

Accelerate New Product Development With Propel

Insight and Intelligence

Robust visibility of customer, product, and financial data allows teams to make the right decision faster. Integrated project management aligns teams, while BOM cost roll-ups provide real-time view of product margins so product, supply chain, and procurement teams have the right information to deliver profitable products.

Customer Engagement

A single system of engagement across the enterprise unifies customer and product teams to deliver the best possible customer experience. Frictionless flow of product information to commercial teams helps improve marketing and ecommerce efforts, while customer information flowing to product teams helps build better products with strong market demand.

Enterprise Collaboration

The same product record owned by product teams is accessed and enriched by commercial teams—and stays in sync as changes happen. Marketing and ecommerce can work with confidence and in parallel with product development to ready channels for product introduction prior to product release, allowing product launches to happen earlier and with a higher price.
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You already have the product data. See what becomes possible when it's all connected.
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More Capabilities
BOM Management
Change Management
AML / AVL
Customer and Market Requirements
Design Collaboration
and Visualization
BOM Management
Evolve products with multiple BOM views, draft BOMs, and redlines. Capture tribal knowledge and access design history through contextual communications tied directly to product artifacts.
Change Management
Leverage smart automation, rich workflows, and criteria-based approvals that evolve designs to reduce cost, improve product performance, and align with market requirements.
AML / AVL
Approved Manufacturer Lists and Approved Vendor Lists help engineering and supply chain teams lower supply chain risk, reduce cost, and improve quality. Includes vital information such as preferred status, historical costs and volumes, and on-time delivery metrics.
Customer and Market Requirements
Ensure product teams have access to the needs, expectations, and preferences of customers, the broader market, and regulatory mandates so they can build the right products for the right buyers.
Design Collaboration
and Visualization
Consolidates all needed information (including MCAD, ECAD, documents) to create a complete definition of the product that is visible throughout the company and enables visual communication of design intent.
Concept To Customer Solutions for Fast-Moving Product Companies
Propel PLM
Cloud-native, role-based, and easy-to-use product lifecycle management enables enterprise-wide collaboration so teams work smarter, faster, and better together.
how it works
Design Hub
CAD-to-PLM integration centralizes design data across every tool and team so engineers spend less time reconciling files and more time building great products.
how it works
Propel One
Natively integrated agentic AI automates workflows, surfaces insights, and accelerates every team across PLM, QMS, and PIM from concept to customer.
how it works
Formlabs: 5 Week Reduction In Prototype Deliveries
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Speeding Time To Market As Company Doubles
Formlabs spends less time hunting for data and more time focused on products and customers with PLM, QMS, and CRM on a single platform. Improved engineering change order processes and quick employee onboarding deliver faster time to value.
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Frequently Asked Questions
How does Propel help accelerate the product launch process for new product development?
Propel’s new product development solutions give an overview of the entire product lifecycle by connecting all departments—from engineering to marketing—on one platform. This real-time collaboration reduces bottlenecks, improves communication, and ensures that new products are launched faster and more efficiently.
Can Propel’s solution for new product development help manage product innovation and feedback?
Yes, Propel helps teams capture and track customer feedback, market trends, and performance data. This allows companies to make data-driven decisions during the product development process, aligning it with customer needs and market demands.

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