Market Delays and Flawed Information Can Kill Product Lines
Disconnected product and commercial teams increase time to market and results in incorrect product info —that means missed revenue, lost market share, and poor customer satisfaction.
Missed Launch Dates
Sales and marketing start too late when commercial and product teams can’t work in parallel.
Incorrect Product Information
Searching spreadsheets and shared drives to find information is slow and error-prone.
Lost Sales and Revenue
Lack of cross-functional visibility makes it difficult to adjust strategy based on real-time performance.
Fast, Accurate, and Easy Go-To-Market Processes
Seamless Customer Experiences
Build customer loyalty and maximize lifetime value by connecting commercial and product teams. Commercial teams’ easy access to accurate product data—coupled with embedded collaboration with product teams—ensures customers are presented with compelling experiences and accurate product information that truly represent the product’s brand.
Streamline Product Launches
Get products to market faster by replacing stage gate workflows with parallel processes across the entire company. Product and commercial teams working in parallel using the same data and unified process flows can get products to market up to 50% faster.
New Channels and Markets
Enrich and format product content for each product and buyer so you can connect with target audiences in ways that are meaningful to them. Easily manage different ecommerce data structures and local market requirements using a single solution where information is readily available for everyone to find, including future hires that need to quickly understand existing sales and marketing efforts.
Deliver compelling customer experiences by connecting marketing and product teams in a continuous source of product information. Marketers are notified of product changes while leveraging category rules and configurable attributes to customize content for different buyers and channels.
Product Information Distribution
Dynamically adapt existing product content to channel-specific formats for scalable, fast-paced growth. Notify marketers of product changes to ensure assets are updated, while closed-loop feedback from sales and service teams ensures visibility and fast resolution of channel issues.
Product Classification Management
Flexible, scalable data model enables category hierarchies to adapt with changing products and channel requirements for fast-paced growth. Role-based user permissions control system level access by user or group, as well as access to specific attribute groupings.
Provide documents electronically and securely in a cloud portal with simple administration for permissions and level of access. Automatically post the latest approved revisions on a common platform to ensure everybody knows where to find the single source of truth.
Cross-functional collaboration and category rules enable marketers to communicate new channel-specific requirements to product and sourcing teams, while ensuring each channel has accurate, complete content that optimizes customer experiences.
Concept To Customer Solutions for Fast-Moving Product Companies
Cloud-native, role-based, and easy-to-use product lifecycle management enables enterprise-wide collaboration so teams work smarter, faster, and better together.
Michael Farr, VP Operations, leveraged Propel and Salesforce to register a 25% increase in revenue while headcount decreased by 20%. Plus, they maintained 100% product compliance across five different agencies.