Product
Go-To-Market

Enable marketing and sales with timely and accurate product information to hit launch and revenue targets.

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Winning at Launch Requires Real-Time Data Accuracy

What is Product Go-To-Market (GTM)?
Product go-to-market is the coordinated process of bringing a product to market with the right information, the right teams, and the right timing. By unifying product data from concept to delivery, Propel ensures seamless GTM execution, turning every product launch into a revenue growth event.
Launching on Time, Every Time
Launch dates are made or missed in the weeks before a product is ready. When commercial, quality, and product teams work in parallel from day one, sales pipelines, marketing campaigns, and channel readiness are built alongside the product itself.
One Truth for Every Channel and Rep
Inconsistent product information across channels, reps, and customer touchpoints kills deals and erodes trust. A single intelligent product data source means every stakeholder is working from the same current, accurate record.
Spotting Revenue Risk Before It Lands
GTM leaders need to see performance gaps, demand shifts, and pipeline risks as they develop. Real-time visibility across commercial, quality, and product data gives leaders the intelligence to adjust strategy while there is still time to act.

Fast, Accurate, and Easy Go-To-Market Processes

Seamless Customer Experiences

Build customer loyalty and maximize lifetime value by connecting commercial and product teams. Commercial teams’ easy access to accurate product data—coupled with embedded collaboration with product teams—ensures customers are presented with compelling experiences and accurate product information that truly represent the product’s brand.

Streamline Product Launches

Get products to market faster by replacing stage gate workflows with parallel processes across the entire company. Product and commercial teams working in parallel using the same data and unified process flows can get products to market up to 50% faster.

New Channels and Markets

Enrich and format product content for each product and buyer so you can connect with target audiences in ways that are meaningful to them. Easily manage different ecommerce data structures and local market requirements using a single solution where information is readily available for everyone to find, including future hires that need to quickly understand existing sales and marketing efforts.
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You already have the product data. See what becomes possible when it's all connected.
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More Capabilities
Product Information Enrichment
Product Information Distribution
Product Classification Management
Document
Publishing
Channel
Merchandising
Product Information Enrichment
Deliver compelling customer experiences by connecting marketing and product teams in a continuous source of product information. Marketers are notified of product changes while leveraging category rules and configurable attributes to customize content for different buyers and channels.
Product Information Distribution
 Dynamically adapt existing product content to channel-specific formats for scalable, fast-paced growth. Notify marketers of product changes to ensure assets are updated, while closed-loop feedback from sales and service teams ensures visibility and fast resolution of channel issues.
Product Classification Management
Flexible, scalable data model enables category hierarchies to adapt with changing products and channel requirements for fast-paced growth. Role-based user permissions control system level access by user or group, as well as access to specific attribute groupings.
Document Publishing
Provide documents electronically and securely in a cloud portal with simple administration for permissions and level of access. Automatically post the latest approved revisions on a common platform to ensure everybody knows where to find the single source of truth.
Channel Merchandising
Cross-functional collaboration and category rules enable marketers to communicate new channel-specific requirements to product and sourcing teams, while ensuring each channel has accurate, complete content that optimizes customer experiences.
Concept To Customer Solutions for Fast-Moving Product Companies
Propel PLM
Cloud-native, role-based, and easy-to-use product lifecycle management enables enterprise-wide collaboration so teams work smarter, faster, and better together.
how it works
Propel PIM
Product information management unites sales and marketing teams with real-time engineering data so they can engage customers with accurate content in every channel.
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Propel One
Natively integrated agentic AI automates workflows, surfaces insights, and accelerates every team across PLM, QMS, and PIM from concept to customer.
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Harmonize Product, Quality, and Customer Processes
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MSA Safety’s Digital Transformation
Michael Farr, VP Operations, leveraged Propel and Salesforce to register a 25% increase in revenue while headcount decreased by 20%. Plus, they maintained 100% product compliance across five different agencies.
see their story
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