Product and Brand Marketing

Propel Creates Seamless Customer Experiences

Promotional efforts can start earlier in the product development process when marketing and product teams are connected.

Accurate Product Data

Marketing always knows where to find up to date product information and has access to it earlier.

Enrichment and Syndication

Content can be formatted for each channel to meet different data structures and requirements.

Automated Workflows

Seamless processes across teams ensures product updates and launches are handled correctly.

Collaboration

Communication is embedded within the platform so information remains centralized and easy to find.

Connected Product Data Turns Marketing Into a Growth Engine

What Does a Product Marketing Manager Do?

Product and brand marketing leaders are responsible for translating accurate, compelling product information into revenue across every channel and customer touchpoint. In manufacturing, that means staying tightly connected to product teams, owning the commercial narrative, and ensuring what gets published reflects what is actually built. Speed and accuracy are non-negotiable.

Owning the Product Content Pipeline

Marketing effectiveness depends on having current, complete product information at all times. When product, quality, and commercial teams work from unified product data, marketing stops chasing updates and starts capturing revenue.

Managing Product Change Across Channels

Products evolve constantly, and every change has downstream impact on published content, active promotions, and channel listings. Marketers need intelligent, automated alerts that surface changes the moment they happen.

Scaling Content Across Every Channel

Managing enriched product content across channels with unique data structures is a resource drain without the right infrastructure. A cloud-native platform with automated workflows turns channel management from a burden into a repeatable, scalable process.

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Create Impactful Content With Propel

Fast, Accurate, and Easy

Arm marketing and sales with the product information needed to hit launch dates and revenue targets. Commercial and product teams can work in parallel to ensure sales and marketing efforts are started as early as possible, while real-time product data ensures customers are presented with compelling experiences and accurate information.

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Get To Market Faster

Create products your customers want by connecting people and teams using a single product data thread from concept to customer. Robust visibility of customer and financial data coupled with automated process flows across all teams ensure that products hit profit margins and are launched on time.

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Win More Deals

Coordinate between customers, sales, engineering, and product teams to quote and deliver custom products that exceed profit margin targets. Product teams can use existing designs to accelerate development timelines, while access to real-time component cost information allows precise BOM cost roll-ups to ensure quotes meet profitability goals.

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Happy Customers

Maintain high customer satisfaction and contain costs by ensuring field service teams have the right product and customer information at all times. Connect service, customer, and product teams to deliver the best possible customer experience, and ensure the most up-to-date product manuals are available to users and field technicians.

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Global Processes

Secure and maintain compliance with industry and regulatory mandates. Extend compliance processes across product development, go-to-market teams, and suppliers with a single data thread that speeds issue resolution and helps ensure compliance before a product is built.

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Propel is able to extend that environment out and make sure that your partners are also operating from the same core system of record.

Jeff Faulkner | VP Operations | Samsara

Propel is helping Desktop Metal manage very complex and advanced products that will change how engineers bring products to market.

Matt Verminski | VP of Engineering | Desktop Metal

At a moment's notice, we can see the pulse of where our quality system lies. My management review process has gone from 5 days to a 5 minute report.

Donielle Baudin | Director of Quality | Imperative Care

Propel’s PVM platform is beyond compelling. It’s fundamentally essential to understand how our design impacts value.

Daniel Voit | CEO | Blentech

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