Built for Consumer Goods

Propel PIM's multi-level parent-child inheritance model is purpose-built for this. A single change at the root product level cascades automatically to every downstream SKU record, whether that means a new color, a new pack size, or a label update triggered by a regulatory change. Category hierarchies are flexible and support alternate structures per sales channel, so the same product can be organized differently for a grocery retailer than for a direct-to-consumer listing. For teams managing hundreds of active SKUs, the alternative is manual updates across spreadsheets and disconnected systems, which is exactly how labeling errors and missed launches happen.

Propel connects compliance requirements directly to the product record, always audit-ready. Packaging and labeling compliance is enforced through change control workflows, so no update to a label, instructions, or manual moves to production without an approved change order. Compliance management covers materials (RoHS, REACH), product packaging regulations, and safety labeling, pulling in supplier data as needed. Quality events, including complaints and CAPAs, are tied back to specific BOMs and components, so if a field issue traces to a particular part, teams can identify scope of impact immediately.

Yes on both fronts. Propel Manufacturing Hub integrates with ERP systems for costing and procurement workflows, including BOM cost rollup and component sourcing data. On the commercial side, Propel PIM supports channel-specific content export profiles that map product data to retailer, marketplace, and e-commerce specifications. Because Propel runs on Salesforce, it connects natively to the broader Salesforce ecosystem, including CRM and Commerce Cloud, which is how customers like Savant Systems were able to pair a Salesforce master customer record with a Propel master product record and automate order and return processes across business units. Explore Manufacturing Hub.

Propel One delivers agentic AI where the work is most complex for consumer goods teams. For example, AI agents automatically surface the downstream impact of change orders across the full product record, particularly valuable when managing frequent changes across large SKU portfolios. Intelligent enrichment agents prepare product specs and tailor content by channel, cutting manual effort to activate listings across retail and e-commerce.

All Propel One capabilities operate within your existing Salesforce permission sets. Explore Propel One here.