AMS Technologies: Custom-Engineered Products with Propel and Salesforce


AMS Technologies

AMS Technologies has been a leading solution provider of high-tech components, systems and equipment, serving more than 2000 customers across Europe. Since its founding over 30 years ago, AMS Technologies has evolved from primarily distributing standard components to also developing customized optical, thermal and power management solutions.


With the recent evolution towards engineer-to-order solutions, it has become more critical for the company to coordinate its project managers, technical consultants, software developers, electronics, optical and mechanical engineers scattered across Europe. The lack of a common, engineering-friendly application made it challenging for its design teams to be able to easily share product designs, stay informed of the latest changes, and document design decisions. Furthermore, with its custom-engineered solutions, AMS Technologies needs to involve its customers more directly throughout the product development process.

We needed to go from a product-centric approach to a customer-centric approach.

Jan Meise



Propel offers them an easy to use, remotely accessible, cloud-native platform that is seamlessly integrated with their Salesforce system. AMS Technologies now has a single unified platform to track all sales, customer and solution information from initial opportunity through to final version.

With Propel and Salesforce, AMS Technologies can work much more closely with our customers to deliver innovative custom engineered solutions they need to succeed.

Jan Meise



AMS now has complete transparency into their entire product lifecycle from concept to customer.

500% Productivity Increase

AMS experience a 500% increase in engineering throughput

Custom-Engineered Products

All detailed design information that define their custom-engineered solutions in one single platform

100% Customer Collaboration

Easily collaborate with customers on all product updates and changes

6 weeks

AMS deployed and implemented Propel in just 6 weeks

AMS Technologies: Custom-Engineered Products with Propel and Salesforce
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