Product Go-To-Market (GTM) refers to the strategies and activities employed by organizations to launch and introduce new products or services into the market successfully. GTM encompasses various elements, such as market research, product positioning, target audience identification, pricing, marketing campaigns, sales enablement, and distribution channel selection. A well-planned GTM strategy ensures that the product is effectively marketed, reaches the intended customer base, and generates demand and sales. By implementing a comprehensive GTM strategy, organizations can maximize the product's market potential, gain a competitive advantage, and accelerate product adoption.
