Product quality refers to the characteristics, features, and attributes of a product that determine its ability to meet customer expectations and perform its intended function. Quality encompasses various aspects, such as reliability, durability, performance, safety, and conformance to specifications. Achieving and maintaining high product quality involves rigorous quality control measures, adherence to standards and regulations, continuous improvement initiatives, and feedback from customers and stakeholders. By prioritizing product quality, organizations can enhance customer satisfaction, build brand loyalty, and differentiate themselves in the marketplace.