Fast Company included Propel's own chief strategy officer Ray Hein in their round up of ideas from industry leaders to "retain and engage existing customers."
"#4. DEVELOP AN INNOVATIVE CUSTOMER JOURNEY.
Creating a customer-first, whole product strategy is how innovative product companies are revolutionizing customer engagement. It requires speed, data visibility, and collaboration between the whole office from product concept to customer delivery. A focus on whole products, product lifetime value, and recurring revenue streams is the foundation for creating profitable products now and in the future."
