Fast Company published an article by Propel's own chief strategy officer Ray Hein. Ray is a member of the Fast Company Executive Board.
"Over half of the Fortune 500 companies from 2000 no longer exist. Furthermore, it is predicted that 90% of today’s Fortune 500 companies will be acquired, merged, or bankrupt by 2050. Would it be surprising to learn that these decreasing company lifespans correlate directly with increasing rates of technological innovation?
As business leaders, we’ve all heard the mantra: innovate or die. But in today’s cost-conscious world, we need to prioritize innovation that delivers the highest ROI while reducing risks that could impede success. That’s why investments in current and future product development need to begin and end with the people who vote with their wallets: the customers."
