Sales & Marketing Management published an article by Propel's own Director of Product Marketing Jill Mueller.
"What is a Product Thread?
Every product journeys from concept to customer, building a strategic asset along the way – creating the continuous product thread.
Every department that touches the product management process – from design, to development, to production, to marketing – contributes something essential to the success of the product going to market. All of these checkpoints need a product thread that acts as a single source of truth for accurate, up-to-the-minute product information."
