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New Product Introduction

What Matters Most to Consumers?

August 1, 2022

We recently polled 2,000 American consumers to find out their shopping deal-breakers, and what causes them to switch to competing brands.

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New Product Introduction

Who (Traditional) PLM Left High & Dry

July 26, 2022

When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”

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New Product Introduction

Are You Stuck in the Marketing Maze?

July 15, 2022

How many hours a week do you spend looking for product information in the twists and turns of disconnected platforms only to hit deadends?

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New Product Introduction

4 Huge Day-to-Day Pains That Could Be Fixed with Simplified Product Management

June 30, 2022

A single source of product truth can go a long way when you consider how much time and energy gets wasted without it.

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