Press

Newsweek: Most Americans Would Stop Using a Brand After 1 Bad Experience

July 21, 2022

"Companies that get this right are on the fast track to gain and retain more customers than their slower competitors," said Ray Hein to Newsweek.

Read what Simona Kitanovska of Newsweek has to say about Propel's 2022 customer engagement survey, including quotes from our chief strategy officer Ray Hein.

"'Our results show an increasing need for more brands to understand the customer experience isn't limited to the point of purchase,' said Ray Hein, CEO of Propel Software.

Hein said, 'Two-thirds of consumers now expect brands to engage with them well after the sale, anticipate their needs, and rectify bad experiences quickly. Companies that get this right are on the fast track to gain and retain more customers than their slower competitors.'"

Read the full article here.