Press Release

Propel Software Bolsters New Product Development and Product Go-to-Market with Spring ‘23 Release

May 2, 2023

Design for Supply Chain, Design Data Collaboration, and Product Commercialization Enhancements Strengthen Innovative Product Value Management Offering

SANTA CLARA, Calif., May 2, 2023 - Propel Software, creator of the first product value management (PVM) platform, today announced its Spring ‘23 software release. Built on Salesforce, Propel unifies teams, processes, and information from concept to customer with a collaborative product thread that encompasses product lifecycle management (PLM), product information management (PIM) and quality management (QMS).  

The latest version of Propel improves the success of product launches and delivers rich capabilities to mitigate risk and enhance collaboration in new product development. 

Mitigate Risk by Designing for Supply Chain

In today’s volatile market, it’s essential that engineers consider supply chain risk in their product designs. Propel provides an array of component insights—such as part availability, compliance, and obsolescence—directly within the context of the bill of material. An included dashboard providing real-time business intelligence enables proactive planning instead of a reactive response to market disruption. With a seamless integration to SiliconExpert, an online database of over one billion electronic components, product teams are empowered with the knowledge to adapt designs to fulfill demand, meet delivery targets, and achieve product compliance. 

Improve Decision-Making with Rich Design Collaboration

Having complete, richly-defined products allows for fast, confident decision making. The Spring ‘23 release offers visual design collaboration and markup of neutral Computer-aided design (CAD) formats, courtesy of embedded RenderDraw technology. In addition, through a development partnership, Propel is introducing an integration with Altium, a leading system for the design of printed circuit boards. Combined, these capabilities allow teams to better convey design intent to all stakeholders, avoid rework, and get to market faster.  

Launch Products Successfully with Effortless Product Content Distribution

Simply building great products is not enough to win in the market. Products need to be efficiently and effectively commercialized. Propel’s PIM capabilities enable companies to create profiles for seamless product content distribution across go-to-market channels, addressing the specific needs of attribution and digital assets. Utilizing export profiles with tailored formatting and a dynamic formula structure, merchandisers can store and repurpose attribute data for multiple use cases from a centralized PIM source, expediting marketing material creation and product launch readiness. 

“At Propel, we are singularly focused on ensuring our customers’ success with PVM platform enhancements that exceed the pace of customer business challenges. In the past month I’ve previewed these capabilities with dozens of customers and prospects – these are the problems they are seeking to solve in the areas of resilient supply chains, robust product development, and tighter integration to their existing systems,” said Ross Meyercord, CEO of Propel. “Minimizing risk by designing for the supply chain and enriching products for omnichannel distribution helps our customers build and commercialize winning products.” 

“Propel Component Insights enable us to eliminate unnecessary redesigns by analyzing bill of materials data. Having advance notice of part updates that may put our designs at risk is essential as we deliver automated fulfillment systems for the world’s largest retailer, Walmart,” said Heather Multhaupt, VP Team Services at Alert Innovation. “This simple solution for managing component lifecycle and obsolescence gives us real-time part visibility to answer not only if we can build the product, but more importantly, can we build the product in today’s market? And, it’s all done from within Propel.” 

The Spring ‘23 release leverages Salesforce Lightning Web Components to drive fast-paced innovation for product companies. These new PVM capabilities are available in Propel’s latest release.

An in-depth overview of the company’s new capabilities will be available during Propulsion 2023, an annual virtual event covering market trends, predictions, and best practices from industry experts, held May 17-18. Click here to register.

About Propel Software

Propel helps product companies grow revenue and increase business value. Our product value management (PVM) platform connects commercial and product teams to optimize decision-making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and one of Fortune America’s Most Innovative Companies, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit and follow us on LinkedIn.